Nathaniel Thiele

This is the second part of a two-part series where I break down all Coca-Cola Billion-dollar brands to visit part one click this link.

Brands only in the USA, Canada Latin America/Europe

1. Simply-Simply is a pure juice brand mainly found in the USA and Canada. It was launched in 2001 and reach billion dollar status in 2009. It is USA answer to Pulpy.
2. Del Valle-Del Valle was aquired in 2007 for $470 million. Coca Cola paid for the deal with $380 million in cash and $90 million in debt. It reach $1 billion dollars in 2010. The brand has fruit juices and is latin america answer to Minute Maid. It is a fruit drink popluar in Latin America.
3. Glaceau Vitamin Water-Glacea Vitamin Water is a flavor nuterint boosted vitamin water. It was started in 2000. It was then bought by Coca-Cola in 2007 for $4.1 billion while the brand had $350 million in revune. It operates as a seprate brand outside of Coca-Cola but still is owned by Coca-Cola. The brand reached a billion dollar status in 2010. It is popluar in USA and Europe.
4. Coca-Cola Zero-Coca-Cola Zero is a brand speficly trageted at men. It is the diet offering of Coca-Cola. It was started in 2005 and reach a billion in sales in 2007. It is a low calorie option desgined for men.
5. Dasani-Dasani is a bottled water brand in USA and Canada. It isn’t popular in Europe and was released in 1999. It failed in the UK when lauched there and it reached a billion dollars in 2007.
6. Golden Peak-Golden Peak is a global tea brand. It was orginally released in 2006. It is a global tea brand. In 2014, it reached billion dollar status. It focus on selling real tea and has had rapid growth.
7. Fuze Tea-Fuze Tea is a global tea brand. It was launced in 14 countries in 2012. 2007 was when the brand was orginally created. It reached billion dollar status in 2015 were it is sold as a ready to drink tea with over 250 beverages and in 40 countries.
8. Body Armour-Body Armour is the newest of the billion dollar brands for Coca-Cola. It is a global sport drink and is simlar to powerade. It has 8% stake in the sport drink market and was aquired for 5.6 Billion dollars in 2021. It currently does 1.4 Billion dollars in sales when it was aquired. This gives Coca-Cola now 24% of the sport beverage market. Kobe Bryant was a investor in Body Armour.

Global brands with no presence in the USA

1. Schwepps-Schwepps is a carbonated beverage. It is the oldest brand being invented in 1783. Coca-Cola owns the license for Schwepps outside of USA, Canada, Mexcio and Most of the EU. Dr Pepper owns the license in these areas.
2. Bon Aqua-Bon Aqua is a bottle water brand in Europe and is Europe’s answer to Dasani. It became a billion dollar brand in 2013. It is popluar in Russia, Hong Kong, South Africa, and Germany.

That is it for this week. I hope you enjoy learning about Coca-Cola’s 22 Billion dollar brands.