True customer vs Targeted customer: What’s the difference?
The purpose of the project
Customer trends are a vital part of an effective company. Without a clear customer in mind, the company loses its vision. If you analyze the ideal customer, you learn the ins and outs of a business. In order to learn about a real customer, you must analyze trends of potential customers. This month, I decided to learn about targeted customers vs real customers. The goal of this project was to analyze customer trends for Masterworks.io. Masterworks.io is an investment platform that allows for fractional ownership in art. If you want to follow my progress and see how I reached my goals, feel free to explore.
Weekly Updates
Timeline
The first week was spent learning about the company, launching ads, and starting to build a survey.
The second week was spent revising the survey and sending the survey out to customers and potential customers.
The third week was spent analyzing data, building the real customer profile, creating a blog post based on real customer vs targeted customers, and building an ad for the targeted customers.
The fourth week was spent on packaging, building a final product, and creating something to share with the world.
Week One
Masterwork Targeted Ads Wordcloud
Word cloud showing all words related to Masterworks.io ads
I analyzed three ads to discover what Masterworks.io does.
Blog post on three ads based on Masterworks.io
Video on how I used Survey Money to learn customer demographics.
Survey Learning Customer Demographics Video
SurveyMonkey revision video based on feedback and learning to build a final product.
Survey Revision for better response ratio Video
Week Two
How I learned about conversion rates from distributing a survey using SurveyMonkey.
How I learned about conversion rates blog post
What I learned from filtering data and collecting responses in Airtable.
What I learned from filtering data in Airtable video
Week Three
Who is the real customer? An analysis of the customer demographic big picture with a snippet of the real customer.
Who is the real customer blog post?
What is the difference between reality and perception? How is the real customer different than the target customer?
Week Four
How I redesigned ads to create visibility for Masterworks.io.
Masterworks.io Redesigned Ads Blog Post
What I learned from working with Masterworks.io for 30 days
What I learned from finding the real customer blog post
I have many key traits that would make me desirable to have on your teams.
Key Skills and Traits that Make Me desirable for Your Team.
-I am confident and a self-starter who knows how to ask for help.
-I am ambitious, taking on tasks even when he doesn’t feel like it and even when times get challenging.
-I am an innovator who strives to make the world a better place.
-I am curious about the world around him and believe he can learn from anything/anyone.
-I am not afraid of failure, mistakes are life’s greatest teacher.
-I am not worried about what other people think about him and how people view him.
-I am not lazy, he puts in the work and effort to achieve his goals.
-I am not jealous. Everyone has their own life, and comparing your step one to someone step 10 isn’t worth his time.
-I am not caught up in gossip, he knows that tearing someone down only causes temporary happiness and causes pain in the long run.
-I am not a fan of temporary pleasure for permanent pain. “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” Ugandan Proverb
Final Thoughts
This month my goal was to learn the difference between real customers and targeted customers.
I learned that real customers are niche for Masterworks.io. The customers already know about the product and have limited complaints against it. The problem is that the customer is too narrow.
If the customer was broader and had a large customer base then the company would be well known. In order to deal with being a niche company, I built ads using Canva to help build the companies brand.
If I was to do the project again, I would spend more time designing ads to get Masterworks.io to more customers.
I also learned Canva for designing ads and video clips, SurveyMonkey for distributing surveys and learning customer demographics, Airtable for organizing data and sorting data into broadly defined categories, and LinkedIn for marketing the survey, and building social capital.
I gained skills such as confidence, organization, commitment, and forward-thinking.
The project taught me how businesses think and how to analyze revenue like a business owner.
Thank you for exploring my landing page!
I am working on landing a job at a start-up. I am building my talent profile and script for pitches to land a customer success/sales role. I have a passion for writing about investments and business news.
If you love business, want to network with me, or help build something great, connect with me on LinkedIn.
I look forward to connecting.
Nathaniel Thiele 