Nathaniel Thiele

 I would like to analyze customer trends. First I would watch 10 ads and try to identify key traits of customers. I would build a blog post on three of the ads. Next, I would build and revise a survey using SurveyMonkey to discover demographics. I would distribute the survey to 500 people and analyze the results using Airtable. I would then create ads for the real customer and then write a blog post about real vs targeted customers. I would then spend the last week packaging the product and finalizing the product.

Here is a Week by week breakdown

Week one-Planning Phase

1. List companies ideas
2. Build outline 
3. Modify outline and choose a company-Mas
4. Watch 7 ads related to a company that shows a target customer
5. Watch 3 ads related to a company that shows a target customer write a blog post on the three ads
6. Build SurveyMonkey survey based on demographics and potential customers
7. Send a test survey to gather feedback on questions asked/weekly update

Week Two-Building Phase

8. Revise Survey Monkey survey based on feedback from the practice survey takers
9. Distribute the survey to the first 100 people 
10. Distribute the survey to the next 100 people/send an update 
11. Distribute the survey to the next 100 people
12. Distribute the survey to the next 100 people
13. Distribute the survey to the last 100 people
14. Put the first 100 responses on to Airtable for sorting out and filtering out irrelevant data

                   Week 3-Compiling phase

15. Put the next 100 responses onto Airtable for sorting out and  filters out irrelevant data
16. Put the next 100 responses onto Airtable for sorting out and filtering out irrelevant/send advisor update data/reshoot elevator pitch
17. Put the next 100 responses onto Airtable for sorting out and filtering out irrelevant data
18. Put the final 100 responses onto Airtable for sorting out and filtering out irrelevant data
19. Build a profile of the target customer and analysis the data in Airtable.
20. Create a blog post on the real customer vs the ads customer
21. Build the first ad and try to create an ad targeted at the real customer

Week 4-Finalize Phase

22. Build two ads and three targeted at the real customer.
23. Catch up day-work on anything behind
24. Catch up day-work on anything behind
25. Begin to package all the work on a landing page
26. Build a rough draft of the packaging
27. Make edits and revise the packaging
28. Finalize the packaging and make final edits

Week 5-Finalize Phase part 2

29. Document the process by showing a video of all the steps of finding the real customer
30. Post the packaging on to my blog, Medium, or Linkedin

Mission Statement: Revise engineer the real customer. Most products aren’t targeting the right customer. You can target the right customer by learning the habits of customers and potential customers.

Final Product: Build a landing page with all the steps and processes of learning about a real customer.

Hard Skills and Soft Skills: Effective writing, confidence, correct distribution channels, Airtable, Survey Monkey, Packaging, Editing, Creative voice, build a real-world solution.

Tools: Airtable, SurveyMonkey, Ad platform/creation program

Every number is a day.