Nathaniel Thiele

This month I learned the difference between real customers vs targeted customers for a company called Masterworks.io. Masterworks.io is an art investment platform that allows inventors to buy fractional shares in pieces of artwork. If you want to follow my progress and see how I reached my goals, feel free to explore around.

The goal of the project: Learn who the actual customers are for Masterworks.io vs the customers they target in ads. Sometimes the actual customer is not the customer they want in ads.

How to accomplish this goal: The eight steps to learn the actual customer are as followed:

1. Learning about customers targeted in ads by watching 10 ads by Masterworks.io and creating a short blog post.
2. Build a Survey in Survey Monkey to reach customers or potential customers.
3. Send out a survey and gather 500 pieces of data to get a full map of the customer.
4. Analyze the data using Airtable and filter out irrelevant data.
5. Build a target customer portfolio and write a blog post on the differences
6. Build a three ad campaign using social media or other mediums.
7. Package the final product to share with the world
8. Write a final thoughts piece on the overall project and how it all went.

In week four I accomplished these tasks.

-Wrote a write-up based on how the week went.

-Built what Nathaniel is and isn’t.

-Built a list of 28 things I did in 28 days.

-Wrote a weekly update post.

-Wrote a final thought piece.

-Finalized the landing page.

Here were my goals for week four

• Write a reflection for the month
• Write a final thoughts blurb and what Nathaniel is and isn’t blurb.
• Revised the packaging for better readability.
• Post the blog on my LinkedIn and my blog.

What went well

The project timeline has been achieved and accurate feedback has occurred. I learned a lot about myself doing this project and I learned about a real company. The final product looks good on my blog and on LinkedIn. 

The project made me think critically and learn from other perspectives. I got feedback and learned how to critically analyze data. As I had feedback, I learned other people’s opinions of the project and thoughts on how the project was built. I gained thinking critically about a project by completing goals for my project.

What didn’t go well

I wasn’t able to have everything go exactly as planned. I had to revise the survey and only got 68 responses instead of 500 responses. 

I felt like packaging gave me good feedback, but I wish that the project focused more on customer success instead of focusing on marketing and sales. 

If I had to redesign the project, I would have focused on building chatbots and learning CRM (customer relationship management) tools instead of learning demographics.

The future 

With the project being finished this month, I gained valuable skills and lessons. If I hadn’t done this project, my understanding of startups in the fintech industry would be limited and nonexistent. I learned how to think like a business owner and build a brand for a business. Next month I will be focusing on trying to land a customer success/sales job in a start-up.